Saturday, 10 March 2018

New book:  Viralit√†/Virality.


It took some time, but the book I edited with my pal Gabriele Marino is finally out!
Ever wondered where memes come from and why they spread so easily online? Are you skeptical about the biological metaphors that we use to explain everything that is non-trivial in communication? (we certainly are!) Do you spend far too much time on 9gag or 4chan and you'd wish to pretend it's time well spent in some scientific endeavour? Look no further and read our multi-lingual, interdisciplinary, unmerciful, 550 pages-long issue of Lexia!